The Gift Giver's Search Engine, Taps the Gab Group as Agency of Record


Boca Raton, FL – (March 2014) –—a new search engine that helps gift givers quickly and easily find online registries for weddings, baby showers, graduation gifts and more—has appointed award-winning brand communications firm The Gab Group as agency of record. Through local and national public relations, The Gab Group will promote as the ultimate search engine for gift givers everywhere and will showcase its creator and president, Cheryl Seidel, as a go-to expert on gift-giving etiquette.

“ is an ingenious way to find out if an individual has registered for a gift anywhere, without having to ask the recipient,” says Michelle Soudry, Founder of The Gab Group. “It’s a very simple solution that takes the awkwardness and guesswork out of gifting.”

Seidel created after she was invited to the wedding of a friend’s son and didn’t know where the out-of-state couple was registered. After lengthy research, she found the registry but knew there had to be an easier way. Seidel harnessed her 22 years of marketing experience to create the site and establish affiliate relationships with major retailers. She launched in October 2012 and has relationships with more than 25 retailers, including Bloomingdale’s, Macy’s, Crate & Barrel, Target and Bed Bath & Beyond.

Seidel, a longtime Floridian and mother of two, has long been considered a gift-giving etiquette expert by friends and family. Her work with has further enhanced her ability to educate others on gift giving. She is available for media interviews to address the public’s questions about gift-giving etiquette; and regularly posts new trends and tips for the gift giver on her blog. The Boca Raton resident is active in her community and donates 10 percent of profits from the company to charity, including Toys for Tots, Orphan’s Hope and CityHouse Delray Beach.

For more information, visit

About The Gab Group
Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is recognized for award-winning brand communications specializing in local and national hospitality, celebrity and luxury lifestyle accounts. Consistently ranked in the Top 18 PR Agencies in South Florida by the South Florida Business Journal, the agency’s broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services, and exceptional special events. For more information, visit

About is an online based gift registry finding service; located in Boca Raton, Florida. streamlines the search for any gift registry. The website allows gift givers to search for a wedding registry, baby registry, or any other type of gift registry through its intuitive search engine. is committed to helping those in need. A percentage of all profits will be donated to charities that help poor or orphaned children. For more information please visit or email [email protected].

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